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UX Story Cards

A handy pocket guide to crafting stories for user experience.

Use the power of storytelling to explore, persuade, communicate, and inspire.

UX Storycards - A guide to crafting stories for user experience


What's in the cards?

Six groups of cards ask questions and offer suggestions for elements to include in your story:

Story Basics. Start by answering the basic questions. Who, what, when, where, why, how.

Purpose. Stories help drive UX work in several ways. Think about why you are telling the story.

Story Context. Ground the story in a specific place and time.

Imagery. Give the story emotional resonance.

Structure. Give the story a shape to help the audience fill in the blanks.

Format. There are many ways to tell a story. In writing or orally. In reports, presentations, elevators. With images or as comics.


Get the cards

The UX Story Cards are used in our workshops.

Using Personas and Storytelling Effectively is currently offered through Rosenfeld Media.

Kevin and Whitney also offer a workshop on Crafting Stories for User Experience.

Get the book

Storytelling for User Experience: Crafting stories for better design

Rosenfeld Media