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When you know the people who use your products, you can make their experience better. It's that simple. User-centered design works.
I can work with you to
- Learn about the people who use your products
- Create personas to embody all that knowledge
- Help you use those insights in your design process
- Run usability evaluations to be sure they will be usable, useful and accessible.
Personas make user research come alive
Call it market segmentation, the Voice of the Customer, or user profiles, personas help communicate user research in a compelling way. And stories make personas come alive, showing them in action to help envision a design.
 Getting started...using the
5Es to understand users
How do you move from wanting to improve the usability of your product
to taking action? Get beyond "user friendly" to the true goal
of all usability work: to improve the final product.
Usability in Civic Life
Usability - the ability of everyone to use the voting systems easily and
effectively - is a key to free and fair elections. Casting a ballot should
be so simple that everyone can do it. I lead the Usability in Civic Life project, working with election officials and advocates to improve elections. |
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The book
Storytelling for User Experience
Looking for other articles or presentations?
   
Contact me
Whitney Quesenbery
WQusability
whitneyq@wqusability.com
+1 908-617-1122 |
